IMATS LA: Simply Perfect Cosmetics

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Simply Perfect Cosmetics is a brand new cosmetics line, that has been in development for the last 3 years. They were introducing themselves to the world this weekend at IMATS Los Angeles.

They wanted to start showcasing their foundation, with 12-15 hour wear time.  Scott Hersh is an East Coast makeup artist with 30 years experience.  He created a unique liquid formula that once applied will sit on your skin for 15-20 seconds until the liquid evaporates and dries to a powder, matte finish.  He includes over 25% pigment in his formulas, allowing for full coverage, and has ingredients safe for sensitive skin. They include Vitamin E in the formula to help to moisturize, so that the matte finish is not a flat, dull matte, but a gentle polished matte look.



They are currently selling for $28 online as an introductory price.  They will also offer a 40% off discount for professional makeup artists.

The price will go up once the introductory sale is done, but they want to remain competitive with other foundations, so they said it will likely be priced around $32-$35.

Because the formula is water based, you need to shake the bottle gently a few times before applying.

Products are available at their website, simplyperfectcosmetics.com



 

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