is CHI Silk Infusion meant to be used before or after straightening?

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Is CHI Silk Infusion meant to be used before or after straightening? I've seen youtube videos of it being used both ways so I'm confused as to what it's actually supposed to be used for.

 
Both. If you use it before then it'll help protect your hair from heat damage while if you apply it after it helps "repair" the damage.

 

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