i just bought my first pro longwear lip color in shade 'unchanging' after seeing it on one of the brides on their website and i have to admit i was really pleased with it, it lasts very long but as ikebana has said it can take a while to get off and can leave lips dry. i tried it on bare lips as the assistant at the counter said it lasts longer, but i found it drying my lips more, so she advised me to condition my lips the night before (exfoliated gently then applied lipbalm generously). the next day my lips were not so drying and didnt produce any flakiness. its fabulous & great to wear on special occassions, events etc but i could'nt wear it everyday, it costs tooooo much for that!!!