Going natural takes practice in my opinion.
As an African American woman, I love doing the natural look...
*Prepare face as ususal with concealer under eyes, and foundation if you wear it*
-I would go with a matte nude e/s with a soft brown in the crease, maybe a soft black/deep brown eyeliner like Gabrielle Union's. And a soft black mascara
-For my cheeks I would go with sheer bronzer/blush (softly highlighting the cheeks, temple, forehead)
-Lips, put concealer/foundation around the lips and slighty over the lips then line with a nude or soft brown lip pencil and fill with a nude/soft pink lipgloss.
Good Luck!!!