I saw this on Facebook just a short time ago and the first thing that popped into my head was, "Why is Mally using NYX's Curve liner?" ($15) It's not NYX's Curve liner it's Mally's new Ultimate Performance Ink Liner ($26).I haven't used Mally's but I LOVE my NYX The Curve because I'm nearsighted, very nearsighted, and I can apply my liner easily. I doubt I'll be buying Mally's due to the cost. Has anyone seen or used Mally's?