Marketing plan - please help

[michixboo]

Heyy everyone ;
I'm entering a contest to win a scholarship
and I must write a Fashion Merchandising/Marketing plan.
I am unsure where to start and would be grateful for
any tips/suggestions you have. Please message me or
post a reply. Anything will do. Thank you for your time.
Take Care,
Michelle

 

[Saje]

Take care of the four (essential) P's:

Product, Price, Place, Promotion.

It would involve a Vision and Mission Statement. Your plan's SWOT (strengths, weaknesses, opportunities, threats). And the strategy for how you will be able to implement this plan.

I also recommend you try and grab some real life data (census reports or surveys of your marketshare are readily available online) - use those and you will be able to come up with something good if you pick a good market segment - VERY IMPORTANT!

For example:

Proposal: A line-of Make-up for men.

Product & Price: You or the company you work for is coming out with a new make-up brand targeted towards men. It will be close to high-end ($14-$50)

Place: Available through the internet & places like Hot Topic

Promotion: Rock/Punk/Emo Scene, Men's Magazines, Band representations, etc.

Your Vision and Mission: To provide a good quality make-up line that caters to men and their needs. etc etc.

Data that supports your product: You find some census/survey data that shows 40% of men in between the ages of 16-25 use some sort of make-up after following the rock/punk/emo music scene. (this is made-up ... you would want real data and cite your sources)

Strategy:

-coupons

-having FallOut Boy promote your products

-affiliations with Stores like Hot Topic

-club cards

-etc

Strengths: -untapped market with a huge following (market niche & possible first person advantage) -makeup on men is a lot more acceptable -not girly colors -etc

Weaknesses: -price -competition -possibility of failure if market doesnt bite

Opportunities: -looking into skin care products -possible outlets/free standing stores -etc

Threats: -competition -popularity of men wearing make-up could be a fad that goes away by the time you enter market -etc.

The order would be:

Vision/Mission

Proposal

Objectives

Market Summary

Strategy

SWOT

Summary (5-10 year plan!)

Conclusion

Appendix

Something like that.

Good Luck! And pardon the roughness of the post.

 

[michixboo]

Saje ; I don't know how to thank you enough!

I can't believe you took the time to do this, thank you so much.

This has deffinetly inspired me and has my juices flowing. =)

I will keep you updated on how it turns out.

Any other advice you / anyone else has would be lovely.

THANK YOUUUUUUUU !!

[if I can help you out in anyway possible, please go right ahead and message me!]

 

[BeautifullyMADE]

Hi Michelle!

I too wanted to go for the same scholarship. Is it for the Art Institute?

 

[Geek]

Originally Posted by Saje /img/forum/go_quote.gif

Take care of the four (essential) P's:
Product, Price, Place, Promotion.

It would involve a Vision and Mission Statement. Your plan's SWOT (strengths, weaknesses, opportunities, threats). And the strategy for how you will be able to implement this plan.

I also recommend you try and grab some real life data (census reports or surveys of your marketshare are readily available online) - use those and you will be able to come up with something good if you pick a good market segment - VERY IMPORTANT!

For example:

Proposal: A line-of Make-up for men.

Product & Price: You or the company you work for is coming out with a new make-up brand targeted towards men. It will be close to high-end ($14-$50)

Place: Available through the internet & places like Hot Topic

Promotion: Rock/Punk/Emo Scene, Men's Magazines, Band representations, etc.

Your Vision and Mission: To provide a good quality make-up line that caters to men and their needs. etc etc.

Data that supports your product: You find some census/survey data that shows 40% of men in between the ages of 16-25 use some sort of make-up after following the rock/punk/emo music scene. (this is made-up ... you would want real data and cite your sources)

Strategy:

-coupons

-having FallOut Boy promote your products

-affiliations with Stores like Hot Topic

-club cards

-etc

Strengths: -untapped market with a huge following (market niche & possible first person advantage) -makeup on men is a lot more acceptable -not girly colors -etc

Weaknesses: -price -competition -possibility of failure if market doesnt bite

Opportunities: -looking into skin care products -possible outlets/free standing stores -etc

Threats: -competition -popularity of men wearing make-up could be a fad that goes away by the time you enter market -etc.

The order would be:

Vision/Mission

Proposal

Objectives

Market Summary

Strategy

SWOT

Summary (5-10 year plan!)

Conclusion

Appendix

Something like that.

Good Luck! And pardon the roughness of the post.




WOW, amazing reply. ATTN MUT SHOPPERS, SAJE IN DA HOUSE.
GJ GJ GJ

 

[brewgrl]

Love you Saje!!!! i was going to make a comment, but, honestly, nothing to add... thats why you are one of my faves.

 

[bella1342]

Wow Saje! That was awesome!

 

[Saje]

Aw thanks guys. I did so many of these for college - and honestly this is the first "real world" application I've done for it. Haha Q_Q

I <3 Marketing

Good Luck again! I really hope you get it!

 

[michixboo]

Originally Posted by BeautifullyMADE /img/forum/go_quote.gif Hi Michelle!I too wanted to go for the same scholarship. Is it for the Art Institute?

Yes, it's for the Art Institute. =) Good luck if your entering!
& Thanks again Saje!!!