New Plus Size Show On TLC Coming Soon!

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From Plus Magazine Blog:

I love her store too!  She has some really cute stuff!

Quote: STACY LONDON PRODUCES NEW TLC FASHION SERIES ON ONE-OF-A-KIND BROOKLYN CLOTHING BOUTIQUE

 New series follows husband and wife team as they set out to conquer the plus-size fashion world

(NEW YORK, NY) – It’s  plus-size fashion without the minuses of mainstream retail traditions in TLC’s newest series. Executive produced by WHAT NOT TO WEAR’s fashion authority, Stacy London, with BBC Worldwide Productions, this eight-part series set to premiere in May 2012 will follow husband and wife business owners Lisa and Jim Dolan, as they revise and revolutionize the norms of plus-size shopping experiences in their clothing store, Lee Lee’s Valise. Each episode will focus on three different customers as their intimate shopping experience at the store, combined with Lisa’s distinctive clothing line, helps transform their lives.

The average size of an American woman is 14, but no average-sized American woman experiences a normal shopping experience at a typical fashion retailer as only 18% of clothes are a size 14 or over.  At Lee Lee’s Valise, women of all shapes and sizes feel confident, fashionable and sexy through Lisa’s custom-made designs, tailored business approach and bold NY personality. Through drama, laughs and a few tears, Lisa and her team will transform their customers’ wardrobe from shab to fab — all through the simple and personalized accommodations to fit and flaunt each unique body type.

Running a successful business with a unique focus may seem like a walk in Central Park, but for this outspoken duo, drama is inevitable. While Lisa and Jim have a strong opinion about each and every item in Lee Lee’s Valise, they always put the customer first. Often times the customer’s feedback and personal shopping experience plays a vital role in how Lisa designs her line and stocks her shop.

We are so excited about seeing more positive focus on the plus size industry.

Editor-in-Chief, Madeline Figueroa-Jones Madeline hails from a close-knit NYC family and started her plus size modeling career with a spread in BBW magazine. In early 2003 Figueroa was selected to appear as the spokes model for the "Hips, Heels & Curves" Fashion Show, continuing on to casting director for the Dangerous Curves 2003/2004 Tour. After appearing on several television segments including Aqui Y Ahora for Univision she began reaching out to the plus size community by serving as a moderator for VenusDivas.com, Empowerment Editor for AmaZeMagazine.com. Madeline and her husband Luke reside in the Battery Park city area of NY and operate lucaspictures.net.


 

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