In a nutshell, it's about unknowns trying to win a fashion designer contract. Picture America's Top Model, but replace the model with a wanna-be fashion designer. They are given tasks and have to create original pieces from scratch and go before a panel of judges and be critiqued, and every week someone goes home. Same premise as most reality shows lately. Heidi Klume hosts and I think, if I'm not mistaken, she created it, too. Michael Kors was on the panel and Vera Wang I think. I didn't like the outcome last season. Still I will watch it again.