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<TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR><TD class=header>Kao Develops Epidermal Cell Tightening Ingredient for Reducing Apparent Cheek Pores</TD></TR><TR><TD class=bodytext>

Tokyo (JCNN) - Leading Japanese cosmetics manufacturer Kao announced the results of its latest research on pores on the cheek on March 10. According to the research, pores on the cheek expand and stand out due to the irregularity of the epidermal basal layer, which occurs more frequently with age.

Based on this finding, Kao has developed Skin Force Activator, an ingredient that tightens epidermal cells and helps normalize the epidermal structure. Further, the company has confirmed its effectiveness.

Detailed research results will be presented at the 125th Annual Meeting of the Pharmaceutical Society of Japan to be held at Tokyo Big Sight on March 30, and the 104th Annual Meeting of the Japanese Dermatological Association to be held in Yokohama on April 22. The company will develop skin care products by leveraging this finding.

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PEVONIA INTRODUCES ENVIRONMENTALLY-FRIENDLY PACKAGING

From SPATRADE - Mar 16, 2005

After nearly two years of research and development, Pevonia Botanica has launched all new product packaging. The environmentally-friendly packaging is 100% post-consumer recycled and biodegradable, and no product formulations are tested on animals.

Pevonia’s marketing executives collaborated with Paris-based Dragon Rouge, the world’s most prestigious packaging design agency. Dragon Rouge’s credits include Lancôme, Nivea, Schwartzkopf & Henkel, RogeR Gallet, and Caudelíe. “Pevonia’s new look is chic, elegant, and fresh,†said Maritza Rodriguez-Aouanough, VP of Marketing for CosmoproGroup, Inc.—Pevonia’s parent company. “Our goal was to preserve our brand image while enhancing retail merchandising.â€

The updated products are consumer friendly to help spas deliver proper home care programs. Product lines are organized in a color-coded system. Ingredients lists and end-user directions are in English, French, and Spanish, and ingredient disclosure is in full compliance with FDA laws and regulations.

About Pevonia Botanica

Pevonia Botanica spa care line is first choice amongst the most prestigious spas and salons worldwide. The line offers over 250 botanical products and treatments containing the latest ingredient discoveries in the most precise and effective result-producing formulations. Pevonia’s technologically-advanced products contain nature’s richest, most potent resources for nurturing, rejuvenating and restoring the skin’s natural beauty. Pevonia’s enlightening tri-phase educational programs (technical, clinical and business) and extensive training schedules ensure professional performance with utmost treatment precision and impeccable expertise. Pevonia Botanica…outstanding results for every skin type. For information, call (800) PEVONIA or visit www.pevonia.com.

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Drinkable Skin Care

Tuesday, March 22, 2005; <NITF>

Facelift in a bottle? The pastel beverages at some Washington area cosmetics counters are Borba Nutraceuticals, touted by their creator as drinkable skin care that beautifies by "conspiring with your bloodstream to nurture skin where it starts." Borba's three formulas -- replenishing, clarifying and age-defying -- reportedly contain "reverse-osmosis water" (purified, to you) infused with vitamins, minerals and botanical ingredients such as lychee, grape seed, acai, and walnut-husk and pomegranate extracts. The calorie-free products, priced at $2.50 a 15.2-ounce bottle, are the idea of Beverly Hills cosmetics developer Scott Vincent Borba. Drink two bottles a day, Borba says, and you'll see skin improvements in seven days.

Squishy Science Borba promotional materials cite a privately commissioned study in which half of those drinking two bottles a day of the age-defying and replenishing formulas reportedly noted clearer complexions after 28 days -- and 42 percent fewer fine facial lines than the control group. Borba's not sharing the studies, though, citing patents pending. The U.S. Food and Drug Administration doesn't recognize or regulate "nutraceuticals" as a category and doesn't require pre-market testing for either cosmetics or a dietary supplements.

Chevy Chase dermatologist Lynn McKinley-Grant, an associate clinical professor at George Washington University Medical School, says "it would be wonderful with this kind of thing to see studies before you recommend it to people." Still, she thinks it's a "great idea," since there is a well-established link between diet and skin health. Some Borba ingredients, she says, hold promise: Pomegranate, for instance, is full of antioxidants, and Vitamin A has long been used -- strictly as a topical preparation -- to treat acne and aging skin. But whether your body can make use of such ingredients in the form that Borba presents them is unknown.

Count Him Out David Schardt, senior nutritionist at the D.C.-based Center for Science in the Public Interest, isn't buying it. "It's all just claims without any evidence," he says. Plus, he adds, most people don't need more of what Borba promises. "Vitamin A is important to skin, but only if you're deficient in it, which Americans are not," Schardt says. "So drinking water with Vitamin A won't do you any good."

Expensive Habit A 12-bottle case (a six-day supply) of Borba runs $30.

-- Jennifer Huget

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