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Let's say you had one beauty product that you absolutely adored, loved, and recommended to all your friends. Out of nowhere, the maker of that product calls you up and says, "Hey, we would love to have you promote this!" and of course you said "YES!" because you love it so much. Which product would you be willingly proud to have people know you by? Tons of celebrities do this and in reality it takes tons of confidence to create a product from the ground up and stand by it when people dislike it.
The product that has absolutely changed the way I apply mascara is the Shiseido Nourishing Mascara Base (their new formula, not the old one). I purchased it a few months ago and never use mascara without it. I have naturally straight lashes, so straight that they point down. I have used waterproof mascaras for years because they're more waxbased therefore when I curl my lashes they stay curled. I have never had a regular formula mascara hold my curl. This had saddened me for years because I never was able to use up those small sample mascaras that I would get in sets. I even had a small collection of samples just sitting there waiting to be used.
I started searching mascara primers after trying Dior's Maximizer Lash Pumping Serum. I was very impressed but something was off. The Dior primer dried into a thick white and didn't work on all mascaras, leaving some visible white underneath or graying out some of my darker mascaras. Also, since it was so thick, it tended to clump and dry hard on some lashes make them feel rough. I did some research and discovered Shiseido's primer. It's a clear gel that dries practically invisible (only visible when applied extremely heavy.) The wand itself is thin and perfect for getting in all the lashes and separating them evenly. And the biggest change ever, it held the curl of a non waterproof mascara! I have been so giddy about this product and hope it's never discontinued. It protects my lashes and I have seen less loss of eyelashes due to it. I doubt it's because I'm using nonwaterproof formulas because I still use both. The primer also protects my lashes from mascaras. When I remove my makeup, my waterproof mascaras come off much more easily.
The only cons is it is a little pricey ($25 USD) and it can make crappy mascaras look better than they really are. Meh, that last one is not really a con but figured I'd point it out lol.
The product that has absolutely changed the way I apply mascara is the Shiseido Nourishing Mascara Base (their new formula, not the old one). I purchased it a few months ago and never use mascara without it. I have naturally straight lashes, so straight that they point down. I have used waterproof mascaras for years because they're more waxbased therefore when I curl my lashes they stay curled. I have never had a regular formula mascara hold my curl. This had saddened me for years because I never was able to use up those small sample mascaras that I would get in sets. I even had a small collection of samples just sitting there waiting to be used.
I started searching mascara primers after trying Dior's Maximizer Lash Pumping Serum. I was very impressed but something was off. The Dior primer dried into a thick white and didn't work on all mascaras, leaving some visible white underneath or graying out some of my darker mascaras. Also, since it was so thick, it tended to clump and dry hard on some lashes make them feel rough. I did some research and discovered Shiseido's primer. It's a clear gel that dries practically invisible (only visible when applied extremely heavy.) The wand itself is thin and perfect for getting in all the lashes and separating them evenly. And the biggest change ever, it held the curl of a non waterproof mascara! I have been so giddy about this product and hope it's never discontinued. It protects my lashes and I have seen less loss of eyelashes due to it. I doubt it's because I'm using nonwaterproof formulas because I still use both. The primer also protects my lashes from mascaras. When I remove my makeup, my waterproof mascaras come off much more easily.
The only cons is it is a little pricey ($25 USD) and it can make crappy mascaras look better than they really are. Meh, that last one is not really a con but figured I'd point it out lol.