That's tough! I have 6 kids & always struggle with this. We are a very religious family so I've always told the kids that Christ got 3 gifts for his birthday & that they will get the same as he did on his birthday. We do 1 want gift, 1 need gift (this year it's umbrellas & rain boots), & 1 spiritually related gift (church books, journals, ties, etc) Santa comes too so they aren't totally deprived, & the grandparents always send a gift as well. On average between those 3 gifts I wind up spending between $50-$60 per kid which adds up when there are 6 of them! I also make it fun by labeling gifts with funny names so they don't know which gifts are theirs (so they can't snoop). I've done reindeer names, Christmas carols, Christmas treats, etc. the kids love finding out "who" they are on christmas morning!