*NEW EM Cosmetics Relaunch

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iPretty949

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I received an email about the relaunch of EM Cosmetics a while back. They are introducing new products since it came back under Michelle Phan's ownership. I am curious how her brand will fare compared to when it was under L'Oreal.

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I'm curios too to see how the brand goes now that Michelle is back in it. The product shot looks interesting. Maybe similar to what Kylie is doing? I'm such a sucker for lip stuff though and would love to try the top color. :D /emoticons/[email protected] 2x" width="20" height="20">

 
It's hard to say because this girl is such an entrepreneur! You gotta love her. L'oreal just dumped a B team onto her line. I'm sure the relaunch will be successful. As a product developer myself, I remember we totally screwed up our first skincare launch for the company I worked for. But we learned a lot and the 2nd launch - we we killed it. 

I wouldn't change a thing - the learning curve was more valuable that my college education. 

 
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