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Kim Kardashian West's Makeup Line - KKW

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#Post 1 of 6 ONLINE   Reija

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Posted 14 June 2017 - 05:02 AM

Kim Kardashian West announce her own makeup line on IG. The makeup line will be released June 21st at https://kkwbeauty.com/

 

Thoughts?

 

 


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#Post 2 of 6 OFFLINE   AllPretty

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Posted 15 June 2017 - 08:00 AM

I dig it because it makes sense for Kim and her fans. 

 

Did you hear that Kendal's line with Estee was a huge flop because she usually doesn't wear a lot of makeup? Estee also screwed up the launch and missed the entire reason Kylie is so successful. 


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#Post 3 of 6 ONLINE   Reija

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Posted 15 June 2017 - 04:42 PM

I dig it because it makes sense for Kim and her fans. 

 

Did you hear that Kendal's line with Estee was a huge flop because she usually doesn't wear a lot of makeup? Estee also screwed up the launch and missed the entire reason Kylie is so successful. 

I read somewhere the Estee Kendal collab didn't work out so well but can't remember where. Might be the target market also. Not sure if the typical consumer of Estee Lauder makeup is into Kendal since she is so young. I could be wrong though. I like EL makeup and buy it sometimes and tried a few Kendal things as samples.They were ok. I just didn't think they were geared towards someone like me who is almost 40. lol


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#Post 4 of 6 OFFLINE   iPretty949

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Posted 17 June 2017 - 03:52 PM

Don't they have a makeup line in ULTA or that is long gone?


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#Post 5 of 6 ONLINE   Reija

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Posted 18 June 2017 - 05:38 AM

Don't they have a makeup line in ULTA or that is long gone?

I think it might be gone. They do have the hair care line at Ulta thought still.


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#Post 6 of 6 OFFLINE   AllPretty

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Posted 19 June 2017 - 10:54 AM

I read somewhere the Estee Kendal collab didn't work out so well but can't remember where. Might be the target market also. Not sure if the typical consumer of Estee Lauder makeup is into Kendal since she is so young. I could be wrong though. I like EL makeup and buy it sometimes and tried a few Kendal things as samples.They were ok. I just didn't think they were geared towards someone like me who is almost 40. lol

 

YES I completely agree. She does target a younger market, even for me and I just turned 30. 


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