I tried ELF...never again. It's too cheap for me.
I'll go to Target & get mascara & eye liner, which I like L'Oreal. BUT, for foundation, face powder, lipstick, & eye shadows, I stick w/ dept store brands.
I just bought a $42 foundation stick by Shu Uemura, so I hope it's worth it! Normally I get Estee Lauder foundation.