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Eyeshadow Base's Spring 05

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Jun 13, 2004
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<TR><TD class=tt11 vAlign=top colSpan=3>Too many things in life are fleeting, especially in this age of disposable everything: Income, clothing, celebrities, significant others, you name it. It's about time something lasted more than half a nanosecond, especially when it's your eyeshadow. Whether it creases, cakes, or just mysteriously disappears into thin air, the odds are your shadow doesn't make it past dusk. To the rescue: Eyeshadow primer. A perennial secret of makeup artists that's finally seeping into the mainstream, primers go on underneath shadow to prevent the skin's natural oils from turning your lids into a shadow slip'n slide, while keeping the color from creasing in the process. Added Bonus: "Primers prevent shadow shade changes, so your color stays true all day," says Sandy Hawes, director of sales and marketing for Amazing Cosmetics. Now if only they had primers for boyfriends.</TD></TR><TR><TD>
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</TD><TD class=tt11 vAlign=top>Urban Decay Primer Potion, $14

This ultra sheer, nude colored base disappears instantly into the skin, providing the perfect canvas for shadow application. The easy-to-use wand makes application a breeze.

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</TD></TR><TR><TD> </TD><TD>http://a1377.g.akamai.net/7/1377/5720/20030812002803/www.sephora.com/assets/global/p.gif</TD><TD class=tt11 vAlign=top>Smashbox Lid & Lip Primer, $22

This double-ended wand prevents shadow from premature fading, bleeding, and creasing. Turn it right around and do the same thing for your lipstick.

</TD></TR><TR><TD vAlign=top colSpan=3>http://a1377.g.akamai.net/7/1377/5720/20030812002803/www.sephora.com/assets/global/p.gif</TD></TR><TR><TD>http://a1377.g.akamai.net/7/1377/5720/20041222005528/www.sephora.com/assets/browse/tt/getLook/C10261_prod3.jpg</TD><TD>http://a1377.g.akamai.net/7/1377/5720/20030812002803/www.sephora.com/assets/global/p.gif</TD><TD class=tt11 vAlign=top>Benefit Lemon-Aid, $18

This yellow-tone cream instantly enlarges your eyes by disguising redness and tiny veins on your eyelids. Use alone or under shadow for smooth operating all day long.

</TD></TR><TR><TD vAlign=top colSpan=3>http://a1377.g.akamai.net/7/1377/5720/20030812002803/www.sephora.com/assets/global/p.gif</TD></TR><TR><TD>http://a1377.g.akamai.net/7/1377/5720/20041222005529/www.sephora.com/assets/browse/tt/getLook/C10261_prod4.jpg</TD><TD>http://a1377.g.akamai.net/7/1377/5720/20030812002803/www.sephora.com/assets/global/p.gif</TD><TD class=tt11 vAlign=top>Too Faced Eyeshadow Base, $15

Perfect for sensitive eyelids, this soothing duo contains essential oils and vitamins to moisturize while it keeps shadow in place. First base has an opalescent sheen for added glow, while Second Base is colorless for wearing underneath shadows.

</TD></TR><TR><TD vAlign=top colSpan=3>http://a1377.g.akamai.net/7/1377/5720/20030812002803/www.sephora.com/assets/global/p.gif</TD></TR><TR><TD>http://a1377.g.akamai.net/7/1377/5720/20041222005529/www.sephora.com/assets/browse/tt/getLook/C10261_prod5.jpg</TD><TD>http://a1377.g.akamai.net/7/1377/5720/20030812002803/www.sephora.com/assets/global/p.gif</TD><TD class=tt11 vAlign=top>Paula Dorf Eye Primer, $22

Even out your lids with this creamy, moisturizing base. It smoothes and neutralizes the lid so color stays true and stays put.

</TD></TR><TR><TD vAlign=top colSpan=3>http://a1377.g.akamai.net/7/1377/5720/20030812002803/www.sephora.com/assets/global/p.gif</TD></TR><TR><TD>http://a1377.g.akamai.net/7/1377/5720/20041222005529/www.sephora.com/assets/browse/tt/getLook/C10261_prod6.jpg</TD><TD>http://a1377.g.akamai.net/7/1377/5720/20030812002803/www.sephora.com/assets/global/p.gif</TD><TD class=tt11 vAlign=top>Amazing Cosmetics Eyeshadow Primer, $15

This antioxidant-packed cream to powder formula glides on effortlessly, evening out skin tone while providing the perfect base for color application. It's also infused with sunscreen to protect lids in the process.