Rough skin is usually caused by environmental conditions, genetics or excessive bathing and can occur anywhere on the body. Don't worry -- there are many things you can do to hydrate your skin and prevent it from drying out again. Try to follow following points-1) Moisturize frequently and consistently2) Moisturize when your skin is damp3) Change your products seasonal wise. 4) Choose the right cleansers: Be careful when choosing a facial or body cleanser, as some cleansers can strip moisture from the skin. Opt for a gentle cream or milk cleanser that will moisturize the skin as it cleanses. Try Dermpura which is a cleanser that Promotes optimal moisture balance to reinforce skin's natural protective barrier and leave it feeling lusciously soft and smooth. A product by Solvaderm brand which offers various medical grade products helpful in skin rejuvenation. Even, I am also using this. I am very impressed by this line! The products I tried were very gentle on my dry, sensitive skin. 5) Exfoliate gently:Exfoliating can be great for sloughing off dead skin cells and for smoothing the skin. However, many facial scrubs can also strip the skin of moisture and irritate dry skin. Always moisturize your skin directly after exfoliating.Hope you find this helpful. Thank You.