We’ve seen the likes of Dolce & Gabbana, Prada, and
Giorgio Armani launch mobile phones recently, but this is just the start of the mobile phone/designer partnerships with WWD reporting that there is more to come. Perhaps it is due to the popularity of the Dolce & Gabbana / Motorola and
Prada/LG partnerships, with mobile phone companies and fashion designers watching and learning about how to extend their brands beyond clothes and accessories. After all fashion is becoming increasingly more of a lifestyle, and mobile phones one of the essential accessories one has in today’s world. The latest brands to launch mobiles phones includes the likes of Mandarina Duck, Ted Baker and even Levi’s, with Tag Heuer, Dior and Swarovski planning phone launches in 2008.
Source:
http://www.catwalkqueen.tv/2007/12/f..._and_mob.htmlh