I got a card in the email that featured this new bra that's coming out March 1st. I guess it's suppose to be the ultimate bra. It's advertized to be the most comfortable and best fitting bra there is. It has a specially positioned paddding etc. There is a patent pending for the bra as well. I wanna see how different this really is if in anyway. I'm also curios to see what the price is going to be. Victoria's Secret bras are pricey so I would imagine this would be too.