Some people have genetic pre-disposition to them and those are really hard to fight without makeup.
Some people have other factors. Make sure you are drinking enough water, sleeping consistently well, not smoking, not drinking excessively, eating properly, exercising daily, and avoiding stress as much as possible. They sound simple but these are all things that contribute to getting that tired look that makes our skin look tired and unhealthy.
Aside from those factors you can make sure the area stays moisturized. You can use cucumbers to reduce swelling. Chill thin slices and put them over your eyes for 10 minutes.