I completely understand what you are saying Annelle. I don't have eyelashes that curl either and they are blonde and short. But it seems that ever since I have been using L'Oreal mascara all my problems are gone! lol
I tried using eyelash curlers and it just made my lashes look "L" shaped. Which isn't pretty to me at all. Then I would always look at eye make-up on celebrities and any design that caught my eyes. If you notice they don't necessarily have "curled" lashes, more of a "sweep" look. (if that makes sense)
I admit, mascara isn't the easiest make up application. But, when you put the primer on make sure there aren't any clumps on the brush. The cool thing about the primer is that you can go over it a couple of times until they look smooth.
Here are a few tips on how i apply mascara.
First, start at the base ~ as close as you can to your eye lid ~ rotate or swirl the brush as you slide it up your lashes. I usually start in the middle then do the left and right side.
I only put the brush back into the tube after each time i do it (and of course DO NOT PUSH AND PULL THE BRUSH IN AND OUT OF THE TUBE! that makes the mascara inside clumpy and dries it out faster.I just twirl it around inside the tube.)
Then for the second coat use the tip of the brush and glide it from the middle of the lash up. that is what makes it look extended. I let that dry and repeat with the black.
Using the tip makes it alot easier to get the outer corner to flare out and make the lash curl at the top.
So in my opinion... curlers SUCK! haha!
I hope that might help you. The funny thing is I am sitting here in front of a mirror doing it while I am typing this lol