Birchbox is releasing its own makeup brand according to this article by Fast Company. This was posted in the Birchbox thread as well (thank you @@Bizgirlva for the info) but I thought we'll make a dedicated thread for discussing this makeup line. I would assume we will get to try these products in our boxes in the near future. The line is called LOC (love of color) and the product sizes are smaller so that there is not as much waste and the colors can follow the trends more closely. I'm really interested in this concept because I hardly ever end up using up my makeup before buying other ones or new colors. It would be nice to buy a trendy color in a smaller version so I wouldn't feel so bad if I didn't use it all up and/or I might be able to get it used up before new colors are released. I think the concept is really interesting. Thoughts?