Quality and Customer service! Product itself has to be good, that's the whole point of buying makeup. To me, customer service is more important than price, of course if it's way overpriced I will not look at it twice but it just kills me when companies don't care about their customers. ex. sending wrong products and never replying back to my email telling them so, or package gets lost and they start blame game with fedex while I sit mad for a few months... On the other hand if they really seem to care about each customer (reply to every email promptly, personal notes, good return/refund policy) then I remember them forever.
New products.. hmm.. this is not really anything new, but I would really love to see more pressed e/s and palettes from indep/indie companies, just b/c they are more convenient for on the go (just dying waiting for the Fyrinnae pressed e/s to come out!)