My faves are:
Jaclyn Hill - she knows her shit. No one can deny that. There's a reason she's so popular. And her personality is my favorite. She makes no excuses for the way she is and she is so down to earth!
KathleenLights - She is really sweet and knows her stuff as well.
Tati - I like her bc she tries out soooo many different products and posts several times a week, plus, she is in her early 30's and so I relate to her a bit more than the girls in their 20's.
CoffeeBreakWithDani - She tries out a bunch of stuff, and also does nail product reviews and really in depth makeup reviews. Plus, I like that she's a stay at home Mom and is family oriented. She also does a Spanish channel!
Shaaanxo - She's from New Zealand and does a lot of great international brand reviews, and her makeup tutorial looks are on pointttttttt!
Teni Panosian - I love her travel vlogs and her makeup reviews and tutorials are on a wide span of products.
Rachhloves - I am in love with her personality! She's Canadian and hilarious and her product reviews are soooo helpful. She does a "Buy or Bye" on products and whole brands sometimes and even does in depth haul reviews after she gets them, on what worked and what didn't.
EmilyNoel83 - She used to be a news anchor and I love her family oriented personality. She is very realistic and does both high end and drugstore reviews, She probably does more in-depth, helpful drugstore reviews than anyone.