I got a sample of this inside a magazine and decided to try it on. Oh my, I'm so glad I did. I'm dying to buy this now. The coverage was unbelivable. So nice and matte and covered all my little imperfections. My skin has never looked so good with a foundation. All this without even having to use a powder to set it. Ivory is a perfect color for me and the sample was ivory. I even stood outside with my mirror looking at my face and the neck to make sure there isn't a color difference and there wasn't. The coverage looked very natural in day light as well. I'm sold with this product. Anybody else tried this foundation? I haven't used Estee Lauder makeup in a while and now I'm thinking what I've missed. I'll definitely keep my eye on Estee Lauder more often now.