Eyeshadow and Mascara Tips

[Diane]

Eye Color Rules

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<!-- End: advertWrapper --><!-- Article Content -->• Keep deeper colors on the lid.

• Use lighter colors on the brow bone.

• For a casual but polished look, sweep one shade from lashes to brow bone.

• Use cream shadows sparingly -- the colors tend to be very vivid.

• Eye gloss is the newest trend. It adds a sheer shine to lids, but don't try it unless you know you can carry it off -- it can look greasy and inappropriate.

• Apply powder eyeliners wet for more intense color.

• White, pink and yellow eyeliner pencils tend to make the eye look open and brighter. Blue counteracts redness, and black will give you a sultry look.

• In order to make eyeliner easy to apply, manufacturers sometimes make it so creamy it doesn't stay put. You can use a matching eyeshadow or powder liner to set your eyeliner.

Matching Eye Shadow

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<!-- End: byline --><!-- Begin: Related Links -->Q. Eye shadows always look so pretty in the package, but they never look the same on my eyelids. What can I do to make sure the color on my eyes matches the color in the package?

A. This is one of the most common questions I was asked when I worked in department stores. The funny thing is I was always able to make eye shadows look true to color on any face, and I didn’t understand what the problem was once customers got home! It turns out to be one of those things that you would never think not to do as a makeup artist, and never think to do if you’re not a makeup artist.

If your eye shadow doesn’t match what you see in the package, it’s usually for one of the following reasons:

• Your eyelids are

hyperpigmented-- a darker color than the rest of your face.

• Your eyelids may be oily. Oily skin can make any color look blotchy and darker.
• Your eyes may be deep-set. I’ve seen people use a great color on their lid only to have it disappear the minute they open their eyes.

All of these situations have the same remedy. First, after you have properly cleansed your eye area, apply
conceale rto your entire eyelid. This should instantly brighten up the entire space between your eyebrow and lash line. Second, brush loose powder onto your lid. This will set the concealer and control the oiliness. Finally, you should then be able to apply your shadows and have them register their true colors.

If your eyes are deep-set, apply a highlight shade to the lid and a medium neutral tone on the brow bone. This will give you a more balanced and brighter look.

The Importance of Mascara Brushes

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<!-- End: advertWrapper --><!-- Article Content -->Mascara brushes are actually more important than the formulation of the mascara itself. Most top companies actually patent their brush shapes, but not their formulas. The rule of thumb is: Mascara wands with closer bristles allow for a thicker application; longer bristles are better for sheer, natural-looking coats to separate and define lashes.

 

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