Many times, I've seen the free with (a given amount of dollars) purchase sample bags but was slow to act on them. During this past month, I have been able to catch 3 different ones and I am so in love with each one of them, almost as much as the items that I've ordered. They each have been stuffed full of samples and products!!! Also love the fact that you can stack "free with purchase" deals through Ulta. Of course, I'm not sure if there were so many offered because of the holidays because I wasn't a member here during this time last year so at that point, I'd never even heard of Ulta or Sephora!