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I know I am late on this one but I think I may know why this gets done. I used to work as a graphic designer for my boyfriend's friend's small "mom and pop" type printing company. He hired me because I could do the work but was currently in school and didn't have a degree. He paid me very little and in some cases gave me incredibly inferior equipment to work with. When I started in 2007 we had Photoshop 5.0. Not CS5, but the version from May of 1998. I can easily picture a company decided on an ad campaign and hiring out either a company like ours or even their own in house team. They would be set up similar didn't have a budget for original designs, perhaps they didn't want to pay iStock or Shutterstock for the type of images they wanted. So, the person under pressure and deadline finds a great photo doing a Google search and all they need to do is remove the watermark and tada! There are some people in power and that make the decisions that put pressure on the lowbie designer and they may make a horrible and stupid choice but I am certain it happens.