I really like this Gel Liner. It stays on without any creasing at all all day. It's my favorite eyeliner now. My previous Laura Mercier favorite is still good but it didn't last all day on me without smudging. I got the BB gel liner in Granite Ink and I wanna try the Cobalt Ink next. My only dilemma is the brush. I'm currently using my Laura Mercier eye liner brush but I don't think it's works the best with this Bobbi Brown eyeliner brush since the BB gel liner and LM cake liner are different consistency. I might have to get the BB brush and see how it works with that.