Yeah, I don't know if they explained it that well to begin with, (and I wasn't a subscriber in December, so I don't know for sure) but I think the little card they put in it that I saw in unboxings showed a calendar and on Feb and May it showed  that loyalties would be sent in those months, so I just took it as those were the months that they sent them to all subscribers who had been with them for 3 months at that time. I started subscribing in Jan, so I just planned on getting my first one in May, since I'd only be at two months in Feb (and if one happened to come this month, then I'd be pleasantly surprised).