yanowhat? NYX is one of my favorite shadow brands to begin with (I've seriously probably got over 100 shadows from them...erg their huge sale hauls...). $11 (albeit smaller sizes) vs $44 is a huge deal for those on a budget.
Most people (or at least me) don't use all the colors in a full palette anyway so after using this up, you could buy the individual shadows for the colors you used up most, and still spend less money than one Naked Palette.
edit: i just went to the nyx site to look, and this is one of their new products, along with a few other colored smokey eye sets...i love the morocco one ... and it comes with a base and 4 lip colors...i don't need more shadows, i don't need more shadows...