Originally Posted by
togal /img/forum/go_quote.gif Thanks for the tip. I bet Urban Decay planned the packaging on purpose. I mean, they are not lying when they indicate that there is XX amount of product in the tube. It's just that you can't get to the part that's below the wand. And when you "think" it's empty, you have to buy another one. They sell more tubes that way.
Tehe, guys, calm down.
Now, it is a poor design, granted, but I highly doubt that UD is aware of the product waste. Despite what you all make think they are wasting more money by having people unknowingly throw out their product and buy a new one than someone actually sawing open the container. Think about it, it simply isn't a ploy. Some normal economics classes have taught me that the cost of PRODUCING a product far outweighs the profit. In fact, profit on a single item can be as low as $0.50 per item, and that's not counting fixed and variable costs. Meh, enough of the economics babble. My point simply is that it isn't efficient for UD to knowingly have their consumers waste that much product, because that much product costs a hefty chunk to make! They really couldn't be profiting on the poor packaging bit. Realistically, it's an ergonomically designed package to create aesthetic appeal.
Nonetheless, I find that most 'tubed' products leave substantial waste if you don't take out the insert or hack away at the tubing. Even in straight tubes that aren't ergonomically/biomorphically designed like the UDPP, you will find a crud load of product near the top where you cannot 'wiggle' the bottom of the wand. I say cut open your products, remove the inserts, and get everything out that you can.