Originally Posted by
mandilly /img/forum/go_quote.gif Tehe, guys, calm down.
Now, it is a poor design, granted, but I highly doubt that UD is aware of the product waste. Despite what you all make think they are wasting more money by having people unknowingly throw out their product and buy a new one than someone actually sawing open the container. Think about it, it simply isn't a ploy. Some normal economics classes have taught me that the cost of PRODUCING a product far outweighs the profit. In fact, profit on a single item can be as low as $0.50 per item, and that's not counting fixed and variable costs. Meh, enough of the economics babble. My point simply is that it isn't efficient for UD to knowingly have their consumers waste that much product, because that much product costs a hefty chunk to make! They really couldn't be profiting on the poor packaging bit. Realistically, it's an ergonomically designed package to create aesthetic appeal.
Nonetheless, I find that most 'tubed' products leave substantial waste if you don't take out the insert or hack away at the tubing. Even in straight tubes that aren't ergonomically/biomorphically designed like the UDPP, you will find a crud load of product near the top where you cannot 'wiggle' the bottom of the wand. I say cut open your products, remove the inserts, and get everything out that you can.
I disagree, do you know what ingredients are in UDPP? They are fairly cheap. Obviously you can't make it at home unless you have a bunsen burner. but the ingredients and production for this product is very cheap compared to other products.
they make over 50% profit, at least.
I work in marketing, and used to work in product development - and I know that pretty packaging is not more important than cost. Seriously, look at the bottle. It's not even that good looking. The curves are there to waste product. Alot of people buy based on $ per gram. UPDD is obviously a good product so they can't afford to weigh it down with fillers, so they make the product last less a different way.
Same with eyeshadows that are bogged down with talc and other fillers - they're there to make the eyeshadow heavier, so that you pick the 5g eyeshadow over the 1 g eyeshadow, even though the 1g has more pigment.
It's not a "ploy", its how you run a business. At least they are taking the high road and offering a good product, instead of adding fillers.
