Eye Shadow:
I'm loving Maybelline eye shadows right now... but you need to use a good primer. Pigment is great though on most of them.
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Eye Liners:
Physicians Formula makes great liner sets based on eye color - I have the green eye set and the brown eye set... I also want to get the hazel eye set but waiting for a sale. Not sure if I'd use the colors in blue or not.
Mascara:
Maybelline Great Lash - falling in love with this one!
Cover Girl Falsies
Almay Waterproof Triple Effect (this one I think is being discontinued in stores though so I've been buying them out when I see them) Its my go-to mascara during allergy season. I can only keep so much before it dries out though and I'll be sad when its gone.
Blush/Bronzer
Maybelline & Elf are what I'm using most of right now in the way of drug store brands
Lips:
Loreal - I swear by their lipstick... it stays on forever for me.
Wet n Wild - love the colors, but without a liner it just slides off my lips - not enough to keep me from buying though because I can have fun colors in my collection
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Also, I find Clinique to be very reasonably priced if you purchase during bonus times...