I checked out my husband's box online before it came in. He was getting the belt and socks. I thought, "Really? Peds for a guy? And a belt in a Birchbox? Really?!" And it came and he opened it and let out a "Whoop!" as soon as he spotted the belt. And he likes the socks. A lot. I don't get men. But bright side, Hubby continues to be excited each month. *Shrug*
Also, we had the neighbors over a few weeks ago, and the husband was coveting the BB bottle opener. When he found out it was in a guy's sub box, he looked at his wife, raised an eyebrow, and said, "You get a box in the mail each month! How come you don't get me a box?!"