They personalize coloured cosmetics like lipstick. It's not like ipsy or birchbox where there are "or" items. In all honesty, I've received some horrifying colours which were definitely not for fair skin tones. I think Lip Factory started out as a box for women of colour.
Originally Posted by blondie415 /img/forum/go_quote.gif
I thought everyone colors were going to be different when they emailed me they said they personalize every box I have seen are the same