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Net speak question

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Mar 6, 2006
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This isn't so much a rant as a question. I'm genuinely perplexed at this:

Why do people type multiple letters in a word when its not necessary?

For example:

"I reallyyyyyy enjoy this new eyeshadow. It's my favoriteeee."

It's confusing to me, because people don't go around talking like this in real life. Thoughts?