I love elf products. I always order their primers in bulk and certain lip glosses. I love giving them as gifts and my friends are always blown away. I spend more money than I would like to admit on makeup!! Ridiculous amounts where my fiancé has actually set me on a $500 a month budget (and that's hard for me to stay under!!) Back to the point: I have bad hormonal acne and tons of dark scarring because of trying out different birth control methods. I have tried bare minerals, Smash Box CC and BB cream, all of Mac foundations, cover sticks under layers of primer under layers of building foundation and I either looked cakey, a little off my color or my scars just showed right through. Exhausted from trying almost everything in sephora and Bloomingdales beauty department, I purchased ELF's maximum coverage concealer in sand as an impulse buy back in December when buying stocking stuffers for friends. I wish I tried it back them! I didn't even remember buying it until last week when I ran out of my concealer. I reluctantly put it on, thinking I would be overly disappointed, until I made it to sephora later in the day. Not only did I use only a dime sized amount (I always mix with my smash box primer) but it went on smooth and didn't show any of my fine lines. Best part? IT ACTUALLY WORKS AND LASTS ALL DAY!!! This container of $3 concealer works better than all mine combined (pricing between $30-$70!!!!!!) A lot of ELF's products are just your normal drug store makeup, but I am forever sold on this concealer!!!! And I've gotten so many more compliments on my skin and use less makeup everyday helps my skin breathe better and it's looking a lot better. Very pleased!!!