Short version: Bondi was supposed to be in a Dallas Shaw-curated Glossybox. Shortly before the boxes were supposed to go out, something happened, and Bondi was out of the box, and they sent out Spa Ritual instead. Richard claimed it was all Dallas Shaw's people's fault (Dallas Shaw, her people, and Glossybox stayed pretty much mum on the matter, which bothered me at the time, but in retrospect, I now realize that it was probably the best move possible on their parts). Then Glossybox subscribers flocked to Bondi and ordered nail polish because THOSE NASTY LAWYERS ARE KEEPING US FROM PRETTY PRETTY NAIL POLISH! WE'LL SHOW THEM!, and then Richard decided to start up a subscription. And then we ended up here. I think it took about nine months to go from the Glossybox fiasco to the meltdown that led to this thread.
ETA: The "something" supposedly had something to do with Bondi wanting to sell polish with Dallas Shaw's signature in stores after the boxes were sent out, and her lawyers supposedly wouldn't sign off on that. The thing is that this story was all coming from Richard, and considering how things ended up happening, I doubt the veracity of any part of this story other than maybe the fact that lawyers were involved.