Well considering I've made 5 orders in the last 20 days i have to say i love it. I've ordered so much ELF in the last few weeks i have at least one of pretty much everything they make. However after trying all the lines...essential, studio and mineral some of the products are hit or miss mostly in the essentials line. Loves: Studio Blushes - are great i own all except one, very pigmented and remind me of nars Mineral Eyeshadows - own six and they are simply beautiful, don't bother my eyes and stays put Studio Brushes - own nearly all of them and love every single one, have not had any problems all of mine are very sturdy Essentials Shimmering Facial Whips - own all of them and love using them as a highlighter on my cheeks All the lipglosses own a lot of them and i don't regret buying any of them, gloss is gloss it won't stay on your lips all day no matter what brand you buy. The bronzer / highlighter duo Mineral Booster in Shimmer it has such a beautiful sheen to it All of the bronzers own all of the studio, and essentials bronzers in all of the colors and I've very happy with them. Not so fond of: essentials duo powder eyeshadows - bother my eyes, causes a lot of irritation and redness essentials cream duo eye shadows - same as the duo powder eyeshadows, really bothers my eyes and causes redness. essentials liquid eyeshadows - the four i bought didn't have hardly any in the tube, plus the tube is tiny, smaller than what you might think when you place your order essentials shimmering eyeliner - while the colors are beautiful the liners run and if they get in my eyes really irritate them essentials brightening eyeliner - just not fond of it, feels cheap and hurts my eyes to put it on essentials natural radiance blusher - i ordered glow and while i love the color, it takes a act of god to get it open, plus it's so tiny, it's only about 2 inches big. Overall i do like ELF some of the products are great and some suck. I probably will order again when i run out of the products i love. I used to be a makeup snob until i tried ELF now i realize makeup don't always have to cost a arm and a leg for me to like it. I proudly have my ELF cosmetics displayed with my mac, and nars.