Originally Posted by
zadidoll /img/forum/go_quote.gif
So I was thinking... if I were in her shoes this is what I would have done. I would have - BEFORE launching the website - launch the products at a trade show such as IMATS, The Makeup Show, BeautyCon, PHAMExpo or any number of beauty trade shows. This would allow for unbias feedback from the every day person and from professionals (who would be more likely to purchase). I would give beauty bloggers products to try and so they can review on their own sites without the restrictions that L'Oreal put on those who were given the items to review on their site. (Those who received the items from EM Cosmetics had to agree to a NDA.) We won't see real feedback on the products from real people until people get their orders.
To me launching the products in a real environment such as a trade show would give people the chance to try the products, review the products and see the real products instead of photoshopped images (the lip swatches show that the colors are photoshopped so it may or may not be accurate to the actual product). The giving of the items to people who signed the NDA and the huge amount of positive feedback on EM's site does give me pause to wonder how accurate the reviews are as well as exactly who were the people who got the items. (I think Bethanny one of the Ipsy stylists was able to try the products.)
Looking at several reviews on various items no one really left a review and it was more gushing over how good the products are. To me the rating and gushing reviews are off putting. Example,
This person left five stars on the Day palette reviews:
love the calming neutral colors of this palette! I LOVE EVERYDAY DAILY WEAR....SOMETHING THAT LOOKS NATURAL BUT STILL BEAUTIFUL, THIS PALETTE HAS JUST THAT!
I was invited to try product
This person left four stars on the Career palette reviews:
Good choise Aug 14, 2013
I liked it
This person left five stars on the Love palette reviews:
I would definitely take some of these colors in the travel kit. The shimmery gold
I was invited to try product
Originally Posted by LydiaNichole /img/forum/go_quote.gif
I posted on Instagram earlier when Allure posted pictures of the new em line. Since my phone won't cooperate and copy/paste at the moment, here's a screenshot of my thoughts on her new line (Also, strongly agree with you all that it is a bit shady you have to create an account just to view things!)
Both of you, well said!!!
@Zadidoll, I wonder what the bloggers and the magazines will say once they do candid reviews of her products.