It was just everything I didn't like about it...other pencils/crayons leave a good base...the white one goes on me invisible, does not enhance the shadow color or make it stay longer like others do...it basically looks like I put my shadows on bare lids. It's the only one I've ever tried that has been like that for me. It might be the pearl finish, though I've used others...but yeah. I'd try the Jordana but it isn't sold anywhere near me. I'll probalby just stick with NYX.
/emoticons/
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In my neck of the woods (Rhode Island), Milani is sold (for the most part) in CVS stores, while Jordana is sold at Walgreens. Typically, in Walgreens the Jordana display is on the counter at the beauty department checkout (not "on the wall," like the other brands).
According to the Jordana website (
http://www.jordanacosmetics.com/locations.aspx), Jordana products are sold at Duane Reade(?), Save Mart Supermarkets (?), Kmart, and Walgreens. You can also order directly from their website.
I was perusing the internet trying to find a good article describing the difference between an eyeshadow primer and an eyeshadow base, and found THIS:
http://accidentalbeauty.com/makeup/makeup-tips-tricks/eyeshadow-primers-vs-eyeshadow-bases/
I think it's an excellent article and it might help you narrow down what's offered and aid you in selecting a product that does what you want it to do. The ONLY part of the article I disagree with is:
"If I wear a cheap eyeshadow without a base, it’ll start to crease on me and the color will fade. If I wear a more pricey eyeshadow without a base (such as MAC, NARS, MUFE), I wont get creasing or dull color pay-off at all. So yes, your eyeshadows play a big part in all of this too. If you’re using a cheap product without a good primer/base, expect cheap results."
There are really good inexpensive eyeshadows offered in what we usually call "drugstore" brands <waves at the Wet n' Wild 8-pan palettes>.
Likewise, there are some high end brands that have come out with some real duds. It's simply not true anymore that in terms of cosmetics, price always determines quality.
The problem with both the Milani ShadowEyez and the Jordana 12 Hour Made to Last pencils is both products dry. Once you've applied them to your lid, you've got enough time to smudge/spread them, but they do not remain sticky like an eyeshadow base would (think NYX Jumbo Eye Pencil in Milk - which has become a cult favorite). So, while both the Milani and Jordana pencils will help with creasing and with "neutralizing" the color of your skin to make any powder shadow you apply over them more "true", neither product will adhere the powder shadow to your lid in the same way a sticky base would.