That's fair - at least you kind of want the eyeshadow. I think I'm just irritated because by the time I got to pick for July there was only one choice, and it wasn't my top choice, and I kept seeing posts here and elsewhere on the web saying things like, "I picked four Ambrosia but I think it's really ugly and don't want any of them. I hope it trades well."
For what's it worth, I think that most (but not all) people who didn't pick (including myself - I was only able to pick on one account) ended up with a box with neither the lip stain nor the polish.
I think my point is if you have a preference, even if it is only slight, and want to pick then go for it, but picking is not a requirement, and Birchbox will not send you a "punishment box" just because you didn't pick.